Alfie Best squares up for the pie industry

Wyldecrest Parks’ Chairman has just invested into Eat Square, a local pie company based in Wiltshire. Alfie Best has acquired 40% of this food business founded by Alex Joll in October 2014.

About one of his most recent ventures, Alfie Best explains: “I’ve invested once before into a business close to my heart – nowadays, Wyldecrest Parks is about to become the biggest park home operator in the UK and we’re already planning an overseas expansion. That’s why I’ve invested into Eat Square! I believe that when you love what you do and when you know what you’re doing, you have some of the most important keys to succeed in your hands – and Alex does know exactly what he’s doing and he loves it!”

What about the pies then? “The pies are really, really amazing”, Alfie Best guarantees. “They have that nostalgic feeling of childhood in each single bite, that rustic and traditional taste!”

Lamb pie with vegetables

The company has recently employed two new staff members, bought new equipment and has also invested in its production facility. Now both Alfie and Alex intend to grow their output and increase the team even more, by hiring at least 10 new local employees. By the end of this year, their biggest aim is to take production from 500 pies a week to 500 a day.

“I am really excited to be working with Alfie. He has repeatedly built successful businesses in the past and leads from the front with a truly inspiring enthusiasm”, Alex Joll says about his new business partner. “I’m confident that with Alfie involved, Eat Square will grow quickly and become a major and much loved premium pie producer”.

The Eat Square founder got his passion (and his recipes!) from his grandmother. From the company’s kitchen at Woolley Grange Farm, just outside Bradford-on-Avon, they source products and ingredients locally for their traditional and tasty fillings and they’re able to make many thousands of pies all by hand. And with the company’s brand new range of Vegan, Dairy & Gluten Free options, there’s certainly a pie for everyone! All the varieties can be found locally, in shops, markets and pubs, and a new online ordering service is now in place too.

Apple pie and whipped cream

Especially for you!

Eat Square is offering all our Wyldecrest Parks readers Free Next Day Delivery on all online orders!

Visit Eat Square Pie Shop on, choose your favourite pies and enter the code BESTPIES at the online checkout!

The code can be used multiple times and can be shared with friends or given as a gift – as can the pies!

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