Essex entrepreneur Alfie Best is serving up a tasty treat – and taken over the popular Rare Cow steak house and bar chain.
Alfie, 43, who is chairman of Wyldecrest Parks – one of Britain’s largest mobile home companies – tucked into the popular steak venture after a chance dining out at one of the restaurants.
Last night the businessman said: ”I really enjoyed the steak at the Billericay outlet in Jackson’s Lane and just got chatting with Richard Lester the owner. It turned out he was looking to move on to other things so I’ve jumped in quickly.
“To ensure an easy transition I’m keeping Richard on as a consultant so the business will run smoothly.”
Rare Cow burst onto the scene in April last year and won Essex Restaurant of the Year almost immediately with its quality, tasty steaks . There are further outlets in Writtle and Earls Colne.
The chain is popular with TOWIE actors and actresses like Ricky Rayment, Jessica Wright and Mario Falcone. Other regulars include former EastEnders star Billy Murray and pop singer David Van Day.
The Rare Cow is famous for its Burger Challenge where anyone is allowed to attempt eating a two kilo steak – one of largest steaks served in the UK. If successful the guest will not have to pay the £99 charge!
Outgoing boss Richard Lester said: ”Alfie has big plans for expansion and he is the man to take the brand forward.”
TOWIE filmed part of a recent episode there as James Argent attempted to tackle the steak challenge.